Fundamentals of marketing, advertising and subscriptions
30 - 31 May 2017


Location:
Baghdad

Lecturer:
Yassir al-Taher

Genre:
Marketing

Language:
Arabic

Media Academy Iraq will hold a workshop for the al-sabah media group in the company’s headquarters in Baghdad. Twelve participants will take part in what is the first of seven MAI workshops for the Iraqi media giant. The first course will focus on marketing for media houses, with an emphasis on the fundamentals of creating a sustainable marketing strategy. The two-day course will look at how to create a strategy plan to develop the newspaper and reinforce the newspaper’s subscriptions and advertising revenues.

Trainer: Yassir al-Taher

Yassir al-Taher is a marketing and media specialist with the Media Academy Iraq’s Baghdad branch.