Marketing for radio
12 - 13 July 2017


Location:
Basra

Lecturer:
Yasser Ismail

Genre:
Marketing

Language:
Arabic

Media Academy Iraq will conduct a tailored workshop with Al-Hayat radio in Basra, southern Iraq.

The focus of the two-day program will be strengthening the radio’s marketing capacity, with a specific emphasis on general marketing for radio. The course program will also include:

– How to develop and maximize management in the field of marketing
– How to increase advertising revenue for Al-Hayat radio
– Interacting with the public: social media, sms and more
– Choosing content: what works and what doesn’t
– How to weight content: airtime for each topic
– Review of existing literature on the topic
Trainer: Yassir al-Taher 
Yassir al-Taher is a marketing and media specialist with the Media Academy Iraq’s Baghdad branch.