Media monitoring
27 - 29 December 2017


Location:
Basra

Lecturer:
Yasser Ismail

Genre:
Management

Language:
Arabic

Media Academy Iraq did not rest throughout the Christmas period, ending the year on a high with a course on media monitoring in the Iraqi city of Basra.

 

Twelve participants took part in the intimate workshop.

 

By the end of the workshop, participants had a better understanding of media monitoring and its significance. The training focused on the practical skills required for an effective monitoring of media outlets in Kurdish, English and Arabic.

 

Objectives:

 

1. To define and explain the role and function of media and media monitoring
2. Introduction to different formats of reporting
3. Explain selection criteria and ways of summarising items
4. Different formats of monitoring reports: daily highlights; alerts; round-ups; features
and analysis
5. Introduction to advanced web search and social media

 

Part one of the training consisted of a three-day workshop. The second part of the workshop is mostly practical and aims at getting participants to apply their newly acquired skills and knowledge.In this section, the trainer examined the output of the participants’ work, providing feedback on their reports. The trainer also examined and evaluated the structure of the monitoring operation, including staffing and the products. Method: Email and Skype calls.