Strategy

Because the promise of Iraq’s media development demands skilled and visionary leadership, the consultants at Media Academy Iraq advise, coach, and train media managers with a view to strengthen the successful administration of their media organization.

 


A nationwide challenge

 

Professional media development in Iraq faces several distinct challenges: lack of staff and equipment resources, old business models, inexperienced technical teams, weak sales and marketing strategies, and low support for distribution. Sometimes, poor journalistic standards for idea development, research, documentation and production further complicate the story.