Marketing & sales

Media Academy Iraq (MAI) provides media outlets – radio stations, TV channels and print and online news outlets – with tailor-made approaches to reinforce their market share.


MAI’s team of experts analyse the outlet’s strengths and weaknesses through SWAT analysis, while crunching numbers and strategy with some of the outlet’s key marketing figures. MAI then devises an appropriate approach to help the given marketing team.


Marketing courses introduce participants to differing marketing environments, introduce common market research methods and strategies to achieve these goals, while breaking down individual aspects of marketing such as advertising on websites, surveys, questionnaires and other interactive techniques. Courses also look at the core differences between sales and marketing and elements of theory such as the benefits of quantitative versus qualitative advertising.


Courses also explore audience research and support media houses in strengthening their market share with advertisers.